Are You Really Getting Ghosted, or Should You break up with Your Prospect?

Break ups can get messy, so make sure you do it with class

How do we end up with a prospect we need to break up with?

1. Boundaries are unclear
2. The next step for the relationship wasn't agreed upon
3. You didn't qualify the prospect's interest or intent in detail
4. You overcommitted
5. Key information was missed in the developing stages of the relationship

Breakups are Easy When:

1. You have a clear qualifying and discovery framework to unpack the prospect's interest
2. You teach the prospect how to buy and control the next steps
3. You create micro commitments at each stage of the journey to ensure the investment is worth your time and the prospect is taking positive action to move forward

Even sometimes, when this all goes perfectly, a prospect can still ghost or go quiet at the proposal and closing stage.

After multiple follow ups its now time to activate our break up.

Breakups serve as a way to: